exploreD the lifestyle and buying habits of the Female HENRY (High Earner Not Rich Yet) - in beauty, fashion, jewelry and personal finance
Android users showed us media habits and purchase dynamics with their smartphones and gave us candid feedback on positioning ideas for a new operating system concept
Conducted a 100+ sample of luxury jewelry buyers in the U.S. to produce a segmentation identifying targeting strategies for a new line of jewelry and watches.
designed and conducted three-phase study on luxury among young affluents, creating a consumer documentary and proprietary Looklook® study on LUXURY lifestyle trends.
Conducted global brand study in key markets worldwide including shopalongs in China in order to collect insights from all constituencies of lululemon from Ambassadors to Guests.
designed communications research in china on behalf of jwt advertising for expansion in the chinese market.
conducted nationwide study on intersection of luxury and chocolate.
designed qualitative research to uncover barriers to taking action to reduce cholesterol among baby boomer patients with heart disease.
EXPLORED the role OF Intermix In the wardrobe of today’s female contemporary and luxury RTW customer. used screen recording functionality to explored participants’ discovery and exploration patterns on mobile.
investigated womens' shoe closets for clues on target audience insights to shape new brand vision.
designed and executed sensory safari sessions on the product experience in mexico and brazil.
helped designed the brand's most successful new brand and line for teens.
BROUGHT THE current and potential Veronica Beard customer TO LIFE, UNCOVERING HER SHOPPING BEHAVIORS AND PREFERENCES with a focus on sources of loyalty to apparel brands.
designed SEMIOTICS research to uncover new areas of insight around the brand as part of a new perfume product development process. produced four concept territories for further creative development WHILE ULTIMATELY RESULTED IN THE CREATION OF the brand decadence.
designed and executed qualitative research amongst luxury influencers.
conducted ideation nation workshop for sprite global team to align brand architecture.
CONDUCTED DEEP-DIVE ETHNOGRAPHIES WITH MEDICAL MARIJUANA BUYERS TO BETTER UNDERSTAND THE DRIVING FORCES BEHIND THEIR RETAIL CHOICES.
interviewed bartenders and fashion influencers in order to inspire ideas for new vodka accessory concept. developed vast range of product concept and name ideas for client consideration.
We created a digital strategy framework for 2015 summer communications to implement for on-air promotions for MTV2.
designed consumer study to understand the premium part of the tea market and and the needs of various consumer segments.