Used LookLook™ to explore the lifestyle and buying habits of the Female HENRY (High Earner Not Rich Yet) - in beauty, fashion, jewelry and personal finance
Android users showed us media habits and purchase dynamics with their smartphones and gave us candid feedback on positioning ideas for a new operating system concept
Conducted a 100+ sample of luxury jewelry buyers in the U.S. to produce a segmentation identifying targeting strategies for a new line of jewelry and watches
designed and conducted three-phase study on luxury among young affluents, creating a consumer documentary and proprietary Looklook™ study on lifestyle and trends.
designed and conducted drive-thru LookLook™ app ethnographies to optimize the brand's drive-thru experience nationwide.
designed communications research in china on behalf of jwt advertising for expansion in the chinese market.
conducted nationwide study on intersection of luxury and chocolate.
designed qualitative research to uncover barriers to taking action to reduce cholesterol among baby boomer patients with heart disease.
Designed Multiple sensory Safari projects to test new product innovation concepts. produced consumer documentary to illustrate dynamics of target audience.
investigated womens' shoe closets for clues on target audience insights to shape new brand vision.
designed and executed sensory safari sessions on the product experience in mexico and brazil.
helped designed the brand's most successful new brand and line for teens.
Designed and executed sensory safaris for fashionistas around the world from moscow to sao paulo.
designed sensory safari consumer research to uncover new areas of insight around the brand as part of a new perfume product development process. produced four concept territories for further creative development.
designed and executed qualitative research amongst luxury influencers.
conducted ideation nation workshop for sprite global team to align brand architecture.
designed and executed sensory safaris for sprite, powerade, fuze, coca-cola, diet coke, coke zero, and green leaf tea (hong Kong).
interviewed bartenders and fashion influencers in order to inspire ideas for new vodka accessory concept. developed vast range of product concept and name ideas for client consideration.
We created a digital strategy framework for 2015 summer communications to implement for on-air promotions for MTV2.
designed consumer study to understand the premium part of the tea market and and the needs of various consumer segments.