When a company needs to get a better handle on its target audience, whether it is learning about who they are, what motivates them, what their media habits are, what the flow of their daily lives look like, how they feel about certain brands or the competition… sometimes we need to go in and get a read. We highly recommend film for this – it’s a much more vivid and interesting output. We use documentary-style filmmaking that does not interfere with the quality of the interviewing.
The result? Inspiration and guidance from the source that matters most - your customers