SPARK believes that cross-fertilization and diversity generates creativity. In order to develop powerful innovation platforms and ideas, it is crucial to listen to people with different perspectives.

With Ideation Nation™, we create a workshop for our client's senior executives that recruits a mix of consumers, trendsetters, experts and influencers to help us drive rich and productive innovation ideas to reframe the future of your brand.

With experienced facilitation skills and the use of mind-mapping techniques, the carefully curated group of participants drives us towards new ideas for innovation and growth.

Our clients leave the Ideation Nation™ with a set of highly powerful innovation ideas to change market dynamics and drive the growth of our client's brand.