LOOKLOOK®


LookLook® allows people to show us their behavior, whether they are shopping, consuming, or socializing - real time. We chat one-on-one with people and exchange visuals, creating a very rich set of data and observations. 

We are using LookLook® with people all over the world to understand everything from snacking habits and shopping dynamics... to taking inventory of beauty products and shoe closets. 

LookLook® is a quick and insightful way to get feedback on concepts, package designs, creative ideas and language. It avoids "groupthink" and allows detailed probing on an individual basis. 

The output from LookLook® is a visual set of narratives from each consumer that SPARK translates into a detailed report with actionable, innovative recommendations.


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