LookLook®allows people to show us their behavior, whether they are shopping, consuming, or socializing - real time. We chat one-on-one with people and exchange visuals, creating a very rich set of data and observations.
We are using LookLook® with people all over the world to understand everything from snacking habits and shopping dynamics... to taking inventory of beauty products and shoe closets.
LookLook® is a quick and insightful way to get feedback on concepts, package designs, creative ideas and language. It avoids "groupthink" and allows detailed probing on an individual basis.
The output from LookLook® is a visual set of narratives from each consumer that SPARK translates into a detailed report with actionable, innovative recommendations.