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Think Tank: Unmasking the Next Generation of Luxury Consumer

SPARK on Millennials and Luxury

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August 2017


 
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Amazon looks ready to tip-toe into fashion editorial

SPARK weighs in on Amazon’s Attempt at Buying a Beauty POV

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July 2017

 


 
 

5 ideas for luxury brands to boost ecommerce

SPARK on how luxury brands can rev up their ecommerce strategies

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June 2017


 
 

5 Top Online Consignment Shops for Selling Your Clothes

SPARK on the phenomenal growth of luxury consignment

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June 2017


 
 

Why The RealReal is opening real-life stores

SPARK on The RealReal's plans to open up bricks-and-mortar stores

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June 2017


 
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Online Retailers Teach Personalization, Mobile & Convenience To Brick-And-Mortar Competitors

SPARK on the growth of e-Commerce

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June 2017


 
 

5 Ways Retailers Still Need to Make Life Easier for Moms

SPARK on how retailers can better cater to mothers

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May 2017


 
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‘Outstanding’: Inside Gucci’s ascent to record-breaking growth

SPARK on Gucci and Alessandro Michele's rise to the top

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April 2017


11 Tips for Working With Millennials...From Bosses Who Know

SPARK on how to motivate millennials who grew up in the age of branding

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March 2017


 
 

Retailers bring the romance of in-store shopping to ecommerce

SPARK on the dynamics of the in store and online luxury shopping experience

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January 2017


 
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Why Neiman Marcus is making a big bet on the luxury rental market

SPARK praises Neiman Marcus on Innovative Alliance with Rent the Runway

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November 2016


Choosing a Company Name: How 8 Agencies Picked their Names

SPARK on the meaning and inspiration behind the SPARK Ideas company name. 

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October 2016


How Offbeat Majors Helped these 5 Creative Leaders to Succeed

SPARK on how Malinda Sanna's liberal arts background adds to her unique approach in helping her clients. 

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October 2016


MATERIAL WORLD: PINK IT & SHRINK IT

SPARK on what it will take for companies to know what women really want. 

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September 2016


LOOKLOOK™ FEATURED ON BIG PITCH RADIO

August 2016


SPARK SOUNDS OFF ON VICTORIA’S SECRET

SPARK on the current state of Victoria's Secret among women over 25 years old. 

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July 2016

 

 

 


SPARK INTERVIEWED ON FAVORITE MARKETING MOMENT

SPARK on a marketing moment that moved Malinda Sanna in her life. 

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July 2016


SPARK COMMENTS ON THE CURRENT ATTEMPTS AT INNOVATION IN THE FASHION RETAIL SPACE

SPARK on emerging shopping trends in the retail space. 

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June 2016


The New American Retailer

SPARK on what today's luxury consumers desire most. 

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May 2016


SPARK SPEAKS ON THE NEW DEFINITION OF LUXURY

SPARK on recent shifts in conceptions of luxury. 

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May 2016


SPARK Goes to Hollywood

SPARK on "Women Entrepreneurs", Lifestyle Innovators and Disruptors 

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May 2016


How Amazon could become the next big luxury fashion retailer

SPARK on Amazon joining the cutthroat world of luxury fashion retailers. 

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April 2016


Want to Reach Millennials? Look to Your Past

SPARK on the role nostalgia plays with millennials. 

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April 2016


The Native Society Interview

Malinda Sanna on how SPARK got started and what's ahead for the company's LookLook app, a new way to research. 

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April 2016


Rent the Runway's bringing access-over-ownership to high-end fashion

SPARK on how Rent the Runway is bringing a new generation of women into the high-end fashion space. 

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March 2016